USE AUTOMATION TO INCREASE YOUR AD EFFICIENCY

Automate repetitive tasks so you can focus on strategy

COMBAT AD FATIGUE

ROTATE & FLIGHT ADS

Keep your creatives fresh and fight ad fatigue by automatically rotating or scheduling new ads to run for certain calendar dates or based on performance metrics.

STOP OVERSPEND AND HIGH CPAS

OPTIMIZATION RULES & ALERTS

Create flexible and powerful optimization rules with simple IF/THEN logic. With automated rules, you can monitor and control your campaigns based on CPA, ROAS, and other calculated metrics.

DAYPART ADS ACROSS MULTIPLE NETWORKS

SCHEDULE YOUR ADS

Schedule ads to deliver at the most optimal times of the day or week. Choose which hours and days to show your ads across your paid search and paid social campaigns.

BUILT TO SAVE TIME AND OPTIMIZE PERFORMANCE

AUTOMATE FEATURES

OPTIMIZATION RULES

Automate routine optimization tasks. Build Rules to make predefined changes based on KPIs you set up.

FLIGHTING & ROTATIONS

Schedule ads to run for certain calendar dates or rotate in fresh ads based on performance and prevent ad fatigue.

CALCULATED METRICS

Take action based on your own KPIs using existing metrics across all networks.

ALERTS

Always know how your campaigns are performing by monitoring your accounts 24/7 with triggered email alerts.

SCHEDULING

Select the hours & days you want your ads to show. Decrease budget on off days or completely pause and enable ads.

BULK ACTIONS

Quickly perform campaign cleanups. Pause, enable, increase, or decrease bids or budgets based on the performance or naming convention.

AUTOMATE IS BETTER WITH JOIN

Optimize ad spend based on how each ad entity contributes to Google Analytics goals and Salesforce conversions.

Join automatically connects ad performance data to web analytics and sales pipeline data. Use Join with Automate to set alerts and rules to fire when ads meet certain down-funnel conversion criteria.